Identity & Brand Design
Developed a series of semester-long branding projects focused on all elements of brand strategy and expression. Projects ranged from personal branding to global challenges, incorporating multilingual design and real-world applications. Fun projects I would love to Iterate on!

Pasture Pals

Reimagining Cattle

Pasture Pals emerges from a deep-rooted connection to the land and a passion for agriculture, particularly the invaluable role of cattle in sustainable food production. With a rich heritage of cattle ranching and husbandry, Pasture Pals seeks to honor this tradition while embracing innovative approaches to connect consumers with the commodities they cherish. Inspired by the enduring bond between farmers, ranchers, and their livestock, Pasture Pals introduces a unique branding concept that allows individuals to symbolically "own" a piece of the pasture and support responsible cattle farming practices.

PROBLEM STATEMENT

Despite the vital role of cattle in providing essential resources such as meat, milk, and leather, consumers often feel disconnected from the source of these commodities and the hard work of farmers and ranchers who produce them. This disconnect can lead to misconceptions about agricultural practices and a lack of appreciation for the environmental and economic contributions of cattle farming. By bridging this gap and fostering a direct connection between consumers and cattle, Pasture Pals aims to promote transparency, sustainability, and ethical stewardship of agricultural resources.

SOLUTION

Pasture Pals offers a pioneering solution to reestablish the connection between consumers and the commodities they cherish, particularly cattle. Through the "Buy a Star" model, individuals can symbolically own a portion of a cattle ranch, supporting responsible farming practices and fostering transparency in agricultural production. By providing insight into the life of the cattle, educational outreach, community building, and a commitment to environmental stewardship, Pasture Pals aims to promote trust, accountability, and appreciation for the invaluable role of cattle in sustainable food production. This innovative approach not only bridges the gap between consumers and farmers but also cultivates a sense of shared responsibility and stewardship for the land and its resources.

VISION

Envisions a future where consumers are intimately connected with the agricultural commodities they value, particularly cattle, fostering transparency, sustainability, and ethical stewardship of natural resources.

MISSION

Revolutionize the way consumers engage with cattle farming, offering a unique opportunity for individuals to support responsible farming practices and develop a deeper understanding and appreciation for the vital role of cattle in sustainable agriculture.

STRATEGY

Centers on fractional ownership, transparency, education, community, and environmental stewardship to revolutionize consumer engagement with cattle farming, promoting responsible practices and fostering sustainability.

GOALS

Aims to deepen consumer appreciation for cattle's role in sustainability, build an engaged community, and minimize ecological impact, contributing to a more transparent, responsible, and sustainable agricultural future.

PREMISE

Recognizes the intrinsic value of cattle in sustainable agriculture and seeks to bridge the gap between consumers and producers by offering a novel approach to ownership that fosters transparency, accountability, and appreciation for the vital role of cattle in our food system.

PROMISE

Promises to provide consumers with a unique opportunity to engage with cattle farming in a meaningful way, fostering transparency, sustainability, and ethical stewardship of natural resources.

Maya Solanki

Maya Solanki is a multidisciplinary creative working across UX, content strategy, and visual storytelling.

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Maya
Solanki