OBJECTIVE

Design and pitch a proof of concept or prototype for a travel agency that markets their services to college students.

CHALLENGES

• Balancing aesthetic appeal with functionality to create a seamless user experience.
• Shifting focus from traditional travel accommodations to experience-driven planning.
• Generating revenue while offering free or low-cost tools.

SOLUTIONS

• A modern, intuitive platform that prioritizes experiences and hidden gems over standard itineraries.
• Branded merchandise as a creative revenue stream that aligns with the lifestyle and values of young, adventurous travelers.

LO-FI WIREFRAMES

HI-FI WIREFRAMES

REFLECTIONS

• This project was my first taste of Interaction Design and  final assignment in my Experience & Interaction course, an introduction to my Interaction Design concentration. It represents the culmination of skills I developed during the course, from early research and wireframing to interactive prototyping. This foundation prepared me for more advanced UI/UX design projects and gave me a strong understanding of the design process leading up to high-fidelity prototypes.